SEO Consultant Exposes SEO Myths

Many small internet businessmen are often caught in a money wasting propaganda of many SEO firms but getting very poor results for their websites. Here are the truths that one should know before they hire an SEO consultant to avoid costly mistakes.

1. Nobody is guaranteed to get the #1 position

I’ve heard a lot of stories about how a business website owner was grasping to pay a lot to SEO companies because they are guaranteed the first position in Google, Yahoo and Bing. At the first month or two the common experience is that they get a good boost of rankings but after a month, their website was buried to nowhere.

Why did it happen? It is because search engines is changing their algorithms every now and then. SEO
consultants know that nobody knows what these changes are and no one has the control over the rankings except the search engines. Even if one have high rankings, it won’t stay forever. Websites and SEO strategies should be constantly monitored and tweaked to adjust with the changes in algorithms. SEO consultants can only get a good educated guess by applying forensic research on what is currently going on with the changes in search engine algorithm changes.

2. You don’t need to submit your website to all search engines in the planet

Search engines are evolving in a rapid pace because of the technology that are currently available. Usually, a good SEO consultant knows how to build links from websites that are already indexed by search engines and in return, search engines will find you website through the links pointing to your business website.
Submitting your business website is a good thing to do but it does not promise everything. It could only help your website a good boost in rankings at first but there are other many factors that are involved to get you website to the top and make it stay on top.


3. You don’t need to keyword stuff your content.

Keyword stuffing is where you repeatedly put your keywords in your content just to let the search engines know that this particular page is about it. You don’t have to do that because it will actually backfire to your disadvantage. Search engines have now found a way to crack keyword stuffing and may get your business website buried in 1000th position or worse, get deindexed.

The best thing to do is limit you keyword density to 1%-2% and use LSI keywords related to your main keyword. In this way, you are making your content great both in the eyes of the search engines as well as to your visitors.

If you are interested to know more about search engine optimisation, feel free to subscribe and we will get back to you. You can also get a free website health check report for you to see how well your website is optimised and our SEO consultants can give you recommendations on how to improve your business website.

Elijah Kim, Wednesday, July 28, 2010